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Audience theory 2 - blog task

  Theory questions and your opinion 1) Social learning theory has been criticised for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behaviour and violence? No I believe it is media itself :its what people choose to involve themselves in - there is that personal control to not see that content , however people choose to look at content potentially desensitising at their own will . I believe that it is only dangerous and may cause violence but that's only if the person try to search and find it, not of the fault of media but rather the user itself. 2) How is social learning theory relevant in the digital age? Are young people now learning behaviour from social media and the internet? Give examples. This is relevant as people constantly share views and opinions , even their personal lives with a potential for millions to see  online, people will learn and take from types of content and implement it to their own character .Yes...

Blog feedback and learner response

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  WWW: A fairly solid start to the course and your blog reflects this too. I admire your honesty about how much screen time you are currently using but I also understand your reasons as to why. Well done for highlighting that you need to read more news content to be more aware of what is happening around the world e.g. political issues Next steps: Fix your MIGRAIN: Index so far blog post as the Reception theory blog URL has not been linked to it correctly Ensure that you are putting enough detail to each blog post e.g. writing in fuller sentences and providing enough information for each question Learner response: Correct the above and then answer the questions below: Reflect on your work in A Level Media so far: What is your strongest piece of work?  I think that my work on Narrative worksheet is my strongest work. What is your weakest?  I think my weakest work is Reception theory. What specific skills or knowledge do you need to develop over the rest of the course? To ...

Audience classification: blog tasks

  1) How is audience defined in the Factsheet? Audience is the general term for all the individual people who consume a media product 2) What does the infographic for Gen Z in the age of Covid-19 suggest about the media Gen Z consumes?  quick hits of dopamine , using social media to find engaging content to cure 'boredom' and to be able to continue to interact whilst during covid 19. 3) How do media companies target and measure their audience in the digital age? through choice of platform, scheduling and algorithm 4) What did the NRS used to do and what does PAMCO do now?  Used to demographic information however now they use magazines and newspapers to accumulate complex data about why consumes them 5) How are demographics and psychographics defined in the factsheet? demographics are defined as collecting relatively impersonal data, psychographics described as lifestyle profiling 6) Now read the rest of the factsheet - we'll be studying these theories over the next few le...

MIGRAIN: index so far

 1) Introduction to Media: 10 questions 2) Media consumption audit 3) Semiotics blog tasks 4) Language: Reading an image - media codes 5) Reception theory - advert analysis and factsheet 6) Structuralism: Factsheet questions and film trailer analysis 7) Genre: Factsheets and genre study questions 8) Narrative: Factsheet questions 9) Audience classification: blog tasks 10) Learner response 11) Audience Theory 1 12) Audience Theory 2 13) Ownership and control 14) Cultural industries 15) public service broadcasting 16) Regulation

Narrative Blog Task

  1) Give an example from film or television that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium.  - The amazing spiderman 2) Complete the activity on page 1 of the Factsheet: find a  clip  on YouTube of the opening of a new TV drama series (season 1, episode 1). Embed the clip in your blog and write an analysis of the narrative markers that help establish setting, character and plot. https://www.youtube.com/watch?v=azre_mSAPAY -The scene is unexplained but put into a high tension , action coded moment - where the protagonist drives in this decrepit trailer chaotically with unconscious bodies around him. -He seems disorientated as he drives through the empty desert -The desert sets the narrative as commonly being known of a place to do illegal acts , such as killing, drugs etc.  -The aged man shows he is not around this type of environment; even throwing audience off with wearing little clothing as he drives this trailer wi...

Genre: blog task

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  Task 1: Genre factsheets Complete the following tasks using the  Media Factsheets  available on the Media Shared drive.   Y ou'll find them in our  Media Factsheet archive : M:\Resources\A Level\Media Factsheets or can  access them online using your Greenford Google login here . Create a new blogpost in your Exam blog called 'Genre blog tasks' and complete the following: Read  Media Factsheet 03 - Genre: Categorising texts  and answer the following questions: 1) What example is provided of why visual iconographies are so important? Genres are categories or types of media text. Genres are recognisable  through the repeated use of generic codes and conventions. 2) What examples are provided of the importance of narrative in identifying genre? Someone sitting behind a desk is not genre  specific. However, add high key lighting, a modern mise en scene  and a screen behind the character at the desk and the combination  of med...

Structuralism and post-structuralism

  Part 1: Media Factsheet reading Use  our brilliant Media Factsheet archive  to find Factsheet #90  Applying Structuralism and Post-Structuralism . Read the Factsheet and answer the following questions: 1) What is the definition of structuralism provided by the Factsheet?  Structuralism is a theoretical perspective that emphasises the  existence of universal structures underlying the surface  differences and assumed randomness of various cultures, stories  and media texts. For example, this theory suggests that there are  ‘structures’ inherent in narratives so patterns can be observed  even across texts that appear to be unconnected. 2) What are binary oppositions and why are they important? binary oppositions are pairs of concepts, words,or ideas that are opposite at meaning 3) How do genre and auteur theory link to structuralism?  Ferdinand der saussure. 4) Look at page 4 of the factsheet. What is post-structuralism? post-structu...