Advertising: Sephora Black Beauty Is Beauty CSP
Blog tasks: Sephora Black Beauty Is Beauty CSP Work through the following tasks to make sure you're an expert on the Sephora CSP and particularly the wider social and cultural contexts. Wider reading on Sephora Black Beauty Is Beauty Read these articles on the Sephora campaign: The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign? Celebrate Black beauty, culture, and innovation Challenge Eurocentric beauty standards Position itself as an inclusive, socially aware brand Build stronger connections with Black consumers Show commitment to diversity beyond tokenism 2) What scenes from the advert are highlighted as particularly significant in the articles? Close-ups of diverse Black faces and skin tones Scenes of B...