Daffyd dobbs's Media blog 1 - exam - Mr Pall

  1) Type up your feedback in   full  (you don't need to write the mark and grade if you want to keep it confidential). Daffyd, strong effort on the 20 mark essay style question you engage with some relevant theories and some examples to support your argument. Just don't forget to mention the names theorist too. 1. Not enough media analysis for the unseen question - attempt more of these independently. 2. Revise cultural industries strategies for conglomerates / ownership + control blog post I  2) Read the mark scheme for this assessment carefully (this has been posted to your exam teacher's Google Classroom). Identify at least one potential point that you missed out on for each question in the assessment.  media terminology  3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment? You may also want to think here whether you had completed all the original blog tasks from last term before doing the assessm...

  Research 1) Use Google to research potential magazines that you could use as your brand/design for this project.  Create a shortlist of  three  potential magazines and upload an example front cover from each one. We recommend looking at lifestyle magazines or a similar genre as these are more achievable to re-create. PAUSE Online Men's lifestyle SWAGGER magazine 2) Choose  one  of the three magazine brands to use for your project e.g GQ, Vogue or The Gentlewoman. Then f ind  three  different front covers for your chosen magazine and embed them in your blogpost. Analyse the fonts, colours and typical design. What is the language or writing style? How are the cover lines written? What camera shot is generally used for the cover image? You need to become an expert in the design and construction of this magazine and its branding. Bold, modern, clean fonts Large capital letters for the masthead “SWAGGER” Sans-serif typography creates a stylish and co...

 1) Advertising: Introduction to advertising 2) Advertising: The representations of women in advertising 3) Advertising: David Gauntlett and masculinity 4) Advertising: Score hair cream CSP 5) Introduction to Postcolonialism 6) Advertising: Sephora Black Beauty Is Beauty CSP

  Blog tasks: Sephora Black Beauty Is Beauty CSP Work through the following tasks to make sure you're an expert on the Sephora CSP and particularly the wider social and cultural contexts. Wider reading on Sephora Black Beauty Is Beauty Read these articles on the Sephora campaign:  The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign? Celebrate Black beauty, culture, and innovation Challenge Eurocentric beauty standards Position itself as an inclusive, socially aware brand Build stronger connections with Black consumers Show commitment to diversity beyond tokenism 2) What scenes from the advert are highlighted as particularly significant in the articles? Close-ups of diverse Black faces and skin tones Scenes of B...

1) What is colonialism (cultural imperialism)? Colonialism is when one powerful country takes control over another country’s land, people, and resources. Cultural imperialism refers to how the dominant country imposes its culture, values, and beliefs onto the colonised society. 2) What is postcolonialism? Postcolonialism is the study of the effects and legacy of colonialism after it has ended. It explores how former colonies and colonisers are still shaped by power, identity, and cultural influence. 3) How does Paul Gilroy suggest postcolonialism influences British culture? Gilroy argues that British culture is shaped by multiculturalism, especially through the influence of Black and Caribbean communities. He suggests Britain’s identity is not purely “white” but a mix of different cultures due to its colonial past. 4) What is ‘othering’? ‘Othering’ is when a group is seen as different, strange, or inferior compared to a dominant group, often leading to stereotypes and exclusion. 5) Wha...

  1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? Advertising in the 1960s shifted from simple product information to more symbolic and aspirational imagery. The Score advert reflects this by using a fantasy scenario of male power and attraction rather than focusing on the product itself. 2) What representations of women were found in post-war British advertising campaigns? Women were often shown as passive, decorative, and focused on pleasing men. In the advert, they are positioned as admiring the man, reinforcing their role as objects of desire. 3) Conduct your own semiotic analysis of the Score hair cream advert: What are the connotations of the mise-en-scene in the image ? You may wish to link this to relevant contexts too. The military uniform connotes power, authority, and dominance, while the surrounding women signify sexual success and desirability. This suggests that using the product will make men powerful and attra...