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Magazines: The Gentlewoman - Language and Representations

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  The Gentlewoman: Language and Representation blog tasks Gentlewoman front cover  1) What do the typefaces used on the front cover suggest to an audience? The typography is simple, elegant and understated, using a combination of serif and sans-serif fonts. This suggests sophistication, intelligence and quality journalism rather than celebrity gossip. The minimalist design reflects The Gentlewoman's premium brand identity. 2) How does the cover subvert conventional magazine cover design? The cover challenges the conventions of women's magazines by avoiding bright colours, dramatic headlines and excessive cover lines. Scarlett Johansson wears simple clothing with natural styling, and there is little emphasis on glamour or sex appeal. Instead, the cover focuses on her personality and achievements. 3) Write an analysis of the central image. The central image is a medium close-up of Scarlett Johansson looking directly at the camera. Her facial expression is calm, confident and se...
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Magazines: Front cover production task - learner response

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  1) Add your finished magazine cover as a JPEG image. 2) Type up your feedback from your teacher. If you've received this by email, you can copy and paste it across - WWW and EBI . You don't need to include a mark or grade if you don't want to. Mark out of 15 for Media Language: 9 Estimated A Level Coursework grade: C WWW: Daffyd, your magazine front cover product is of a satisfactory application of knowledge and understanding of media language. The masthead, typography and layout are very similar to the house brand identity of other editions of Swagger magazine. Your choice of colour scheme of green, blue and yellow works well which demonstrate generally appropriate elements to communicate meanings throughout the product. EBI: The first thing I would suggest is perhaps the wrong choice of costume for your cover model. Although, I am a Man Utd fan, I’m not quite sure that this works on this front cover as it’s not typical for Swagger to feature costumes around sports. Seco...
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Magazines: The Gentlewoman - Audience and Industries

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  The Gentlewoman: Audience and Industries blog tasks There are five reasonably short tasks for The Gentlewoman - Audience and Industries plus some optional extension work for those aiming for the very top grades. Create a blogpost called 'The Gentlewoman: Audience and Industries' and work through the following: 1) Media Magazine feature: Pleasures of The Gentlewoman Go to our Media Magazine archive and read the article on The Gentlewoman (MM84 - page 34). Answer the following questions: 1) What does the article suggest is different about the Gentlewoman compared to traditional women's magazines?   focuses on intelligent, successful and creative women rather than celebrities or gossip. It values substance over appearance . It promotes a slower, more thoughtful reading experience. It avoids stereotypical beauty, dieting and relationship advice commonly found in mainstream women's magazines. 2) What representations are offered in the Gentlewoman?  Independent, ...
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Advertising & Marketing assessment learner response

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  1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). For the EBI (write down each bullet point for each question)  WWW: clear knowledge of both advertising CSPs ( sephira + score)and you are able to demonstrate understanding for both. EBI: 1.limited media terminology lacks conceptual depth 2.more precise terminology + theory historical context 3.expression develop evaluation  2) Read the whole mark scheme for this assessment carefully (find this on your class Google Classroom). Identify at least one potential point that you missed out on for each question in the assessment. 3) Look at your answer and the mark scheme for Question 1 (Diamonds advert unseen text). List three examples of media terminology or theory that you could have included in your answer. denotation and connotation (Barthes) Representation (Hall) uses and gratifications 4) Look at your answer and the mark scheme for Question 2. What aspec...
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Magazines: GQ - Audience & Industry

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  GQ - Audience & Industries blog tasks Audience Look through  the GQ Media Kit  and answer the following questions:  1) How does the media kit introduction describe GQ? The media kit describes GQ as a premium men's lifestyle brand that helps men "look sharper and live smarter". It presents itself as a leading authority on style, culture, fashion, entertainment, grooming and contemporary masculinity.  2) What does the media kit suggest about masculinity?  The media kit suggests that modern masculinity is diverse, sophisticated and culturally aware. Rather than promoting traditional stereotypes, GQ presents masculinity as being interested in fashion, self-improvement, culture, politics, entertainment and personal identity. 3) Pick out  three  statistics from the data on page 2 and explain what they suggest about the GQ audience. GQ reaches millions of readers across print, digital and social platforms, suggesting it appeals to a large mainstrea...
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Radio: Introduction to radio

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  Create a new blogpost called 'Introduction to Radio' on your   Media 2 Coursework blog   and complete the following tasks: Read  Media Factsheet #224 Understanding the Industrial Context of Radio . This will give you a wider perspective on industry contexts for radio with particular focus on the industry theorists (Hesmondhalgh, Curran & Seaton, Livingstone & Lunt). Answer the following questions:  1) Read the first two pages of the factsheet. How does the Factsheet argue that radio still has cultural significance in the digital age?  The Factsheet argues that radio remains culturally significant because it has adapted to new technologies rather than being replaced by them. Radio is now available through DAB, online streaming, podcasts and mobile apps, allowing audiences to listen whenever and wherever they want. Radio continues to provide news, entertainment, music and discussion programmes that help shape public opinion and national culture. It ...
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Magazines: GQ - Language and Representation

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  GQ - Audience & Industries blog tasks Audience Look through  the GQ Media Kit  and answer the following questions:  1) How does the media kit introduction describe GQ? The media kit describes GQ as a forward-looking, progressive and cutting-edge brand. It presents itself as the leading authority on men's fashion, style, culture and creativity, appealing to modern men who value taste and sophistication 2) What does the media kit suggest about masculinity?  The media kit suggests that masculinity is evolving. Rather than promoting traditional stereotypes, GQ presents a modern version of masculinity that embraces style, culture, creativity and self-expression. 3) Pick out  three  statistics from the data on page 2 and explain what they suggest about the GQ audience. GQ reaches 31.3 million monthly digital users , suggesting it has a large global audience and strong online presence. GQ has 56.4 million social media followers , suggesting its audie...
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