Daffyd dobbs's Media blog 1 - exam - Mr Pall

1) What is colonialism (cultural imperialism)? Colonialism is when one powerful country takes control over another country’s land, people, and resources. Cultural imperialism refers to how the dominant country imposes its culture, values, and beliefs onto the colonised society. 2) What is postcolonialism? Postcolonialism is the study of the effects and legacy of colonialism after it has ended. It explores how former colonies and colonisers are still shaped by power, identity, and cultural influence. 3) How does Paul Gilroy suggest postcolonialism influences British culture? Gilroy argues that British culture is shaped by multiculturalism, especially through the influence of Black and Caribbean communities. He suggests Britain’s identity is not purely “white” but a mix of different cultures due to its colonial past. 4) What is ‘othering’? ‘Othering’ is when a group is seen as different, strange, or inferior compared to a dominant group, often leading to stereotypes and exclusion. 5) Wha...

  1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? Advertising in the 1960s shifted from simple product information to more symbolic and aspirational imagery. The Score advert reflects this by using a fantasy scenario of male power and attraction rather than focusing on the product itself. 2) What representations of women were found in post-war British advertising campaigns? Women were often shown as passive, decorative, and focused on pleasing men. In the advert, they are positioned as admiring the man, reinforcing their role as objects of desire. 3) Conduct your own semiotic analysis of the Score hair cream advert: What are the connotations of the mise-en-scene in the image ? You may wish to link this to relevant contexts too. The military uniform connotes power, authority, and dominance, while the surrounding women signify sexual success and desirability. This suggests that using the product will make men powerful and attra...

  1)  Introduction to Media: 10 questions 2) Media consumption audit 3)  Semiotics blog tasks 4)  Language: Reading an image - media codes 5) Reception theory - advert analysis and factsheet 6) Structuralism: Factsheet questions and film trailer analysis 7) Genre: Factsheets and genre study questions 8) Narrative: Factsheet questions 9) Audience classification: blog tasks 10) Learner response 11) Audience Theory 1 12) Audience Theory 2 13) Ownership and control 14) Cultural industries 15) public service broadcasting 16) Regulation 17) MIGRAIN: Introduction to feminism 18) Feminist theory: blog tasks 19) Blog tasks: Ideology 20) MIGRAIN: Collective identity in the online age

  David Gauntlett: academic reading Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"? Gauntlett says traditional roles (men as breadwinners, women as homemakers) are weakening. Divorce is more common, more women work, and people choose different lifestyles rather than following fixed traditions. 2) How does Gauntlett suggest the media influences the way we construct our own identities? Media provides role models and ideas about how people can live. Individuals use these images and messages to help build their own identities . 3) What does Gauntlett suggest regarding generational differences? Is it a good thing that the media seems to promote modern liberal values? Younger generations are g...

  Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? Advertising began showing more independent, confident and career-focused women rather than only domestic or passive roles. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? Women were shown as housewives, mothers and homemakers whose main role was pleasing husbands and caring for the home. 3) How did the increasing influence of clothes and make-up change representations of women in advertising? Women became represented more as objects of beauty and glamour, with focus placed on appearance and attractiveness. 4) Which theorist came up with the idea of the 'male gaze' and what does it refer to? Laura Mulvey — the male gaze refers to women bein...

  1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. The Marmite Gene Project advert uses narrative by showing a family discovering that taste for Marmite is genetic. It follows a simple story structure with a beginning (normal breakfast), a disruption (genetic testing), and a resolution (results revealed). Narrative theories like Todorov’s equilibrium model and Barthes’ enigma code explain how suspense and resolution engage the audience. 2) What persuasive techniques are used by the Marmite advert? The advert uses persuasive techniques such as humour, curiosity, exaggeration, and identification. It encourages viewers to relate to the family, laugh at the reactions, and see themselves reflected in the genetic experiment. 3) Focusing specifically on the Media Magazine article, what does John Berger suggest about advertising in ‘Ways of Seeing’? n Ways of Seeing , John Berger suggests that advertising constructs meaning by making products a...