Daffyd dobbs's Media blog 1 - exam - Mr Pall

  1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). For the EBI (write down each bullet point for each question)  WWW: clear knowledge of both advertising CSPs ( sephira + score)and you are able to demonstrate understanding for both. EBI: 1.limited media terminology lacks conceptual depth 2.more precise terminology + theory historical context 3.expression develop evaluation  2) Read the whole mark scheme for this assessment carefully (find this on your class Google Classroom). Identify at least one potential point that you missed out on for each question in the assessment. 3) Look at your answer and the mark scheme for Question 1 (Diamonds advert unseen text). List three examples of media terminology or theory that you could have included in your answer. denotation and connotation (Barthes) Representation (Hall) uses and gratifications 4) Look at your answer and the mark scheme for Question 2. What aspec...

  GQ - Audience & Industries blog tasks Audience Look through  the GQ Media Kit  and answer the following questions:  1) How does the media kit introduction describe GQ? The media kit describes GQ as a premium men's lifestyle brand that helps men "look sharper and live smarter". It presents itself as a leading authority on style, culture, fashion, entertainment, grooming and contemporary masculinity.  2) What does the media kit suggest about masculinity?  The media kit suggests that modern masculinity is diverse, sophisticated and culturally aware. Rather than promoting traditional stereotypes, GQ presents masculinity as being interested in fashion, self-improvement, culture, politics, entertainment and personal identity. 3) Pick out  three  statistics from the data on page 2 and explain what they suggest about the GQ audience. GQ reaches millions of readers across print, digital and social platforms, suggesting it appeals to a large mainstrea...

  Create a new blogpost called 'Introduction to Radio' on your   Media 2 Coursework blog   and complete the following tasks: Read  Media Factsheet #224 Understanding the Industrial Context of Radio . This will give you a wider perspective on industry contexts for radio with particular focus on the industry theorists (Hesmondhalgh, Curran & Seaton, Livingstone & Lunt). Answer the following questions:  1) Read the first two pages of the factsheet. How does the Factsheet argue that radio still has cultural significance in the digital age?  The Factsheet argues that radio remains culturally significant because it has adapted to new technologies rather than being replaced by them. Radio is now available through DAB, online streaming, podcasts and mobile apps, allowing audiences to listen whenever and wherever they want. Radio continues to provide news, entertainment, music and discussion programmes that help shape public opinion and national culture. It ...

  GQ - Audience & Industries blog tasks Audience Look through  the GQ Media Kit  and answer the following questions:  1) How does the media kit introduction describe GQ? The media kit describes GQ as a forward-looking, progressive and cutting-edge brand. It presents itself as the leading authority on men's fashion, style, culture and creativity, appealing to modern men who value taste and sophistication 2) What does the media kit suggest about masculinity?  The media kit suggests that masculinity is evolving. Rather than promoting traditional stereotypes, GQ presents a modern version of masculinity that embraces style, culture, creativity and self-expression. 3) Pick out  three  statistics from the data on page 2 and explain what they suggest about the GQ audience. GQ reaches 31.3 million monthly digital users , suggesting it has a large global audience and strong online presence. GQ has 56.4 million social media followers , suggesting its audie...