Structuralism and post-structuralism
Part 1: Media Factsheet reading
Use our brilliant Media Factsheet archive to find Factsheet #90 Applying Structuralism and Post-Structuralism. Read the Factsheet and answer the following questions:
1) What is the definition of structuralism provided by the Factsheet?
Structuralism is a theoretical perspective that emphasises the existence of universal structures underlying the surface differences and assumed randomness of various cultures, stories and media texts. For example, this theory suggests that there are ‘structures’ inherent in narratives so patterns can be observed even across texts that appear to be unconnected.
binary oppositions are pairs of concepts, words,or ideas that are opposite at meaning
3) How do genre and auteur theory link to structuralism?
Ferdinand der saussure.
4) Look at page 4 of the factsheet. What is post-structuralism?
post-structuralism is interested in how ‘external’ structures can affect meaning.
5) What is your own opinion on this theory? Do you agree that we use established structures to understand the media (such as narrative and genre) or is the power now with audiences in a digital, post-structuralist media landscape?
I believe that it is mainly in the power of audience to decide definitions within culture however, mainstream constantly used the new definitions to push on to others in focus of being 'trendy' to become popular.
Part 2: The Mitchells vs The Machines analysis
Write an analysis of the trailer from both a structuralist and post-structuralist perspective.
The following may help you:
Structuralist: what established narratives, genres or conventions can be found in the trailer?
-save the earth from deadly forces - establish that family link (nuclear family), classic sci-fi film.
-save the earth from deadly forces - establish that family link (nuclear family), classic sci-fi film.
Post-structuralist: how does the trailer reject traditional structures and instead offer something new (e.g. incorporating elements of YouTube meme culture, audiences as producers of meaning or subverting expectations of narrative or character).
-The daughter is proudly LGBTQ+(this shows that you should be proud of who you are and the movie showcases that subtly to attract more audience and enforce of idea that it is okay to ) .
-This focuses on the impact (even hypothetically and obviously exaggerated)that AI is currently having on the world and to enjoy your time with others and not be 'stuck' on electronic devices.
-The daughter is proudly LGBTQ+(this shows that you should be proud of who you are and the movie showcases that subtly to attract more audience and enforce of idea that it is okay to ) .
-This focuses on the impact (even hypothetically and obviously exaggerated)that AI is currently having on the world and to enjoy your time with others and not be 'stuck' on electronic devices.
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