Advertising & Marketing assessment learner response

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). For the EBI (write down each bullet point for each question)
 WWW:
clear knowledge of both advertising CSPs ( sephira + score)and you are able to demonstrate understanding for both.
EBI:
1.limited media terminology
lacks conceptual depth
2.more precise terminology + theory
historical context
3.expression
develop evaluation 

2) Read the whole mark scheme for this assessment carefully (find this on your class Google Classroom). Identify at least one potential point that you missed out on for each question in the assessment.

3) Look at your answer and the mark scheme for Question 1 (Diamonds advert unseen text). List three examples of media terminology or theory that you could have included in your answer.
denotation and connotation (Barthes)
Representation (Hall)
uses and gratifications

4) Look at your answer and the mark scheme for Question 2. What aspects of the cultural and historical context for the Score hair cream advert do you need to revise or develop in future?
decline of British empire
pre-equal pay act
men seen as dominant and powerful, seen as leaders
colonial / jungle fantasy setting

5) Now look over your mark, comments and the mark scheme for Question 3 - the 9-mark question on Sephora 'Black Beauty is Beauty'. List any postcolonial terminology you could have added to your answer here and link this to a moment in the advert.
representation
stereotyping
hybridisation