Advertising & Marketing: Index

-

 1)Advertising: Introduction to advertising
2)Advertising: The representations of women in advertising
3)Advertising: David Gauntlett and masculinity
4)Advertising: Score hair cream CSP
5)Introduction to Postcolonialism
6)Advertising: Sephora Black Beauty Is Beauty CSP

Comments

Post a Comment

Popular posts from this blog

Reading an image - media codes

-
Image
    Technical: - The lighting has a harsh and monochromic aesthetic , with black and white , on a up close shot on 50 Cent to show intensity- a stage shot directly addressing a stern expression showing seriousness. Written: - anchorage text - 'O's' filled in symbolic of gunshot wounds - that he has faced and apart of his past also symbolising the text ' i am what i am '  - Title / slogan   - reflection of his past, same line but mirrored - Limited edition product unclear what's being sold Symbolic: - facial expressions - serious / angry - colour scheme -slogan excludes confidence -strength  -fingerprints represents crime  Narrative: - enigma code , slogan , fingerprints , black + white, unaware of backstory? , monocrome - mysterious story Action - police involvement, 50 cents' identity ' no plan b' - unknown future. reinforcing capitalistic ideologies - promote their brand  Technical: -there is a bottle and cigarettes to show a prison and a man cl...
Read more

reception theory

-
Image
  Part 1) Applying Reception theory to adverts Look back at the adverts you have been analysing in  last week's lessons on Reading an Image and media codes  (RBK 50 Cent and one of your choice).  1) What are the preferred, negotiated and oppositional readings for the RBK 50 Cent advert? Preferred-a very famous and popular person with a brand he likes and advocates for negotiated- only those from a similar background can wear reebok oppositional- promoting criminal activity 2)  What are the preferred, negotiated and oppositional readings for the advert of your own choice that you analysed for last week's work? preferred- there burger is made from natural ingredients negotiated - its disgusting to see mouldy food on their advert oppositional - its been 28 days and no ones having a burger for that long Remember to  highlight  or  bold  any media terminology you are using. Part 2) Reception theory factsheet #218 Use our extremely useful A Level M...
Read more

semiotics

-
Image
Part 1:  English  by Tarun Thind analysis Watch (or re-watch) the short film English by  former Greenford Media student Tarun Thind and then answer the two questions below:   1) What meanings are the audience encouraged to take about the two main characters from the opening of the film? They could signify those in the UK as a whole , how they must act intimidating to persist through the daily day to day life, showing they try to mind their busy but trouble always finds its way through. 2) How does the end of the film emphasise de Saussure’s belief that signs are polysemic – open to interpretation or more than one meaning? There is no clear ending nor 'good ending', showing a routine of the person 'English' , signifying change-however not showing it clearly. This can leave the after events to be interpretated as many things. Part 2: Media Magazine theory drop - Semiotics  Greenford Media department has a subscription to  Media Magazine  - a brilliant ma...
Read more