Ownership and control

 

1) Briefly describe the production, promotion and distribution process for media companies.
Through targeting certain audiences with specific products - that would on average interest them based of other types of content/ products audiences may like

2) What are the different funding models for media institutions?
licensing fees,advertising and sponsorship,sales

3) The article gives a lot of examples of major media brands and companies. Choose three examples from the article and summarise what the writer is saying about each of them. 
sky tv,disney , itv

4) What examples are provided of the new business models media companies have had to adopt due to changes in technology and distribution?

They use Disney as an example, through use of of a subscription based platform- giving a wide library of many different libraries for families and of anyone: especially captivating on the buying  many companies

5) Re-read the section on 'The Future'. What examples are discussed of technology companies becoming major media institutions?
Facebook VR Technology

6) Do you agree with the view that traditional media institutions are struggling to survive?
 I agree as online models out scale and appeal much more compared to other types of models- this lack of 'catching up ' can then negatively impact the impact of how much consumers can see their website

7) How might diversification or vertical integration help companies to survive and thrive in a rapidly changing media landscape? Diversification is spreading risk and able to reach to new audiences- possibly being able to capitalise on a new genre of consumers and become more popular without much loss

8) How do YOU see the relationship between audience and institution in the future? Will audiences gain increasing power or will the major global media conglomerates maintain their control?
I believe so as consumers are the basis of how companies can appeal to audiences with changing likes and dislikes :especially wit the freedom of opinion through the internet i believe that audiences gain increasing power.