Daffyd dobbs's Media blog 1 - exam - Mr Pall

  1) What does the term 'Cultural Industries' actually refer to? Cultural industries refers to industries that produce and distribute cultural goods such as film, television, music, publishing, radio, and digital media. 2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable? Hesmondhalgh identifies that cultural industries tend to be most profitable in wealthy capitalist societies , where large audiences have disposable income. 3) Why do some media products offer ideologies that challenge capitalism or inequalities in society? Some media products challenge capitalism or inequality because creative workers often hold alternative political or social views and use media to question dominant ideologies. 4) Look at page 2 of the factsheet. What are the problems that Hesmondhalgh identifies with regards to the cultural industries? Hesmondhalgh identifies problems such as concentration of ownership, inequality of power, explo...

  Public service broadcasting: blog tasks Ofcom review of PSB in Britain In 2020 Ofcom published its findings from a five year review of public service broadcasting in Britain. Read  the introduction to their report - pages 3-7 . You'll need your Greenford Google login to view the document. 1) Look at page 3. Why is it a critical time for public service broadcasting?  It is a critical time for public service broadcasting because audiences are moving away from traditional TV towards online and streaming platforms, threatening the PSB model. 2) Read page 4. How has TV viewing changed in recent years?  TV viewing has changed as people now watch less live TV and more content on demand through streaming and online platforms. 3) Still on page 4, what aspects of PSB do audiences value and enjoy?  Audiences value PSB for its trusted news, wide range of programmes, and content that helps them understand the world. 4) Look at pages 4-5. Find and note down the statistics i...

  1) Read this  Mail Online article about the effects of videogames . How does this article link to the hypodermic needle model? 2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone  criticise  this front page?  3) What do  you  think of the hypodermic needle theory? Do audiences believe everything they see in the media? Two-step flow model 1) Summarise the two-step flow model.  What is an opinion leader? The Two-Step Flow Model explains that media messages first reach  opinion leaders , influential people who interpret and pass them to the less-engaged public (followers), who then form opinions based on these trusted sources, rather than directly from media.  An opinion leader is a trusted individual who influences others' attitudes or behaviours by interpreting and sharing information within their social network, acting as a crucial link in the "two-...

  1)  Briefly describe the production, promotion and distribution process for media companies. Through targeting certain audiences with specific products - that would on average interest them based of other types of content/ products audiences may like 2) What are the different funding models for media institutions? licensing fees,advertising and sponsorship,sales 3)  The article gives a lot of examples of major media brands and companies. Choose  three  examples from the article and summarise what the writer is saying about each of them.   sky tv,disney , itv 4) What examples are provided of the new business models media companies have had to adopt due to changes in technology and distribution? They use Disney as an example, through use of of a subscription based platform- giving a wide library of many different libraries for families and of anyone: especially captivating on the buying  many companies 5) Re-read the section on 'The Future'. What examp...

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW:daffyd a fair attempt here you are attempting to analyse media products e.g. Q1 you considered the connotations of the paper 2)  Read  the mark scheme carefully (this will be posted on your  Google Classroom . Identify at least  one  potential point that you missed out on for each question in the assessment. No structure on every question 3) Read this  exemplar response  from a previous Year 12 (an A grade) - note this was a slightly different paper in terms of the question wording and also had an additional question 4 (we've updated it to better reflect recent exams).  Identify at least  one  potential point for questions 1-3 from this student's paper that you could have mentioned in your assessment.   -Todorov's theory of equilibrium  -young males as the central image -Abercombie...