reception theory
Part 1) Applying Reception theory to adverts Look back at the adverts you have been analysing in last week's lessons on Reading an Image and media codes (RBK 50 Cent and one of your choice). 1) What are the preferred, negotiated and oppositional readings for the RBK 50 Cent advert? Preferred-a very famous and popular person with a brand he likes and advocates for negotiated- only those from a similar background can wear reebok oppositional- promoting criminal activity 2) What are the preferred, negotiated and oppositional readings for the advert of your own choice that you analysed for last week's work? preferred- there burger is made from natural ingredients negotiated - its disgusting to see mouldy food on their advert oppositional - its been 28 days and no ones having a burger for that long Remember to highlight or bold any media terminology you are using. Part 2) Reception theory factsheet #218 Use our extremely useful A Level M...