Daffyd dobbs's Media blog 1 - exam - Mr Pall

  1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. The Marmite Gene Project advert uses narrative by showing a family discovering that taste for Marmite is genetic. It follows a simple story structure with a beginning (normal breakfast), a disruption (genetic testing), and a resolution (results revealed). Narrative theories like Todorov’s equilibrium model and Barthes’ enigma code explain how suspense and resolution engage the audience. 2) What persuasive techniques are used by the Marmite advert? The advert uses persuasive techniques such as humour, curiosity, exaggeration, and identification. It encourages viewers to relate to the family, laugh at the reactions, and see themselves reflected in the genetic experiment. 3) Focusing specifically on the Media Magazine article, what does John Berger suggest about advertising in ‘Ways of Seeing’? n Ways of Seeing , John Berger suggests that advertising constructs meaning by making products a...

1) Read the article and summarise each section in one sentence, starting with the section 'Who are you? The section “Who are you?” says identity is shaped through media images and profiles. The article argues modern media often focuses on image rather than meaning. It explains constant media exposure influences how people see reality. It also says people construct their online identity by selecting what to show. Finally, it explains companies collect user data to predict behaviour and target advertising. 2) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean? “Style over substance” means focusing on appearance instead of real meaning. Modern media often prioritises image, but not all media lacks depth. 3) Explain Baudrillard's theory of 'media saturation' in  one  paragraph. You may need to research it online to find out more. Jean Baudrillard argued media saturation means people are constantly surrou...

  1) Read the article and summarise it in one sentence. The article explains how The Hunger Games uses symbolism, propaganda, and media to show how ideology is created, controlled, and challenged in a capitalist society. 2) What view of capitalist ideology is presented in the Hunger Games films? The films present capitalism as exploitative and unequal, showing how the wealthy Capitol benefits from the suffering and control of the poorer districts. 3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs? The films suggest that media is extremely powerful, able to manipulate emotions, shape beliefs, and control public opinion through propaganda and spectacle. 4) What is  YOUR  opinion on this topic? Do you think the media shapes our values and beliefs? My opinion: Yes, I think media strongly shapes our values and beliefs—what we see repeatedly in films, news, and social media influences what we accept as normal or ...