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Showing posts from January, 2026

Feminist theory: blog tasks

  1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? The article shows the male gaze through retro advertising and fashion imagery , such as the Pan Am -style air hostesses, where women are styled to look attractive and glamorous for visual pleasure. It also highlights celebrity magazine images , where women pose in sexualised ways, reinforcing Mulvey’s idea that women are displayed to be looked at rather than to act. 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? The article argues that sexism still exists but in a post-feminist form . Women appear empowered and confident, but are still sexualised and objectified , suggesting feminism is still needed because inequality is disguised as “choice.” 3) Choose three words/phrases from the glossary of the article and write their definitions on your blog. Post-feminism – The idea that feminism is no longer necessary, even though tradition...

MIGRAIN: Introduction to feminism

  1) Why did Laura Bates start the Everyday Sexism project? Laura Bates started the Everyday Sexism project because she became aware of how common and normalised sexism is in women’s everyday lives , yet how rarely these experiences were spoken about or taken seriously. 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? The project challenges post-feminist ideas by showing that gender equality has not been fully achieved , as many women continue to experience sexism, harassment and discrimination, proving that feminism is still necessary in western societies. 3) Why was new technology essential to the success of the Everyday Sexism project? New technology was essential because social media and online platforms allowed thousands of women to instantly share their experiences , making sexism visible, collective and impossible to dismiss as isolated incidents. 4) Will there be a point in the future when the Eve...

Representation: blog tasks

  1) Why is representation an important concept in Media Studies? Representation is important because the media constructs versions of reality , shaping how people, groups and events are understood rather than simply reflecting the real world. 2) How does the example of Kate Middleton show the way different meanings can be created in the media? The Kate Middleton example shows that the same person can be represented in contrasting ways depending on media selection and context, creating different meanings such as admiration, criticism or judgement. 3) Summarise the section 'The how, who and why of media representation' in 50 words. Media representations are created through choices about what is shown and how it is shown, usually by media producers with particular values and viewpoints. These representations are shaped by institutional power and audience expectations, and they often reflect wider social ideas, beliefs and ideologies rather than objective reality. 4) How does Stu...

MIGRAIN: Industries - Regulation

  1) What is regulation and why do media industries need to be regulated? regulation is rules controlling media content to protect the public and ensure fairness 2) What is OFCOM responsible for? regulating TV,radio,telecommunications and broadcasting standards 3) Look at the section on the OFCOM broadcasting code. Which do you think are the three most important sections of the broadcasting code and why? protecting under 18s(safeguarding children)<harm and offences(prevents distress)impartiality(ensures balanced news). 4) Do you agree with OFCOM that Channel 4 was wrong to broadcast 'Wolverine' at 6.55pm on a Sunday evening? Why? yes as it breaches pre-watershed rules on violence, aswell as the fact that children were more likely to view it especially at 6.55pm 5) List five of the sections in the old Press Complaints Commission's Code of Practice.  Accuracy Privacy Harassment Children Intrusion into grief or shock 6) Why was the Press Complaints Commission criticised? it...